Our Events: Detail

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MINI Cooper International Press Tour

41 international journalists flew into Montreal for an overnight at the W Hotel and a scenic drive to Toronto as part of a 20 MINI convoy. That night, MINI downtown hosted the journalists for a funky night of cocktails and hors d’oeuvres and the next day the convoy headed to Paramount Canada’s Wonderland where journalists were the first to ride the park’s brand new Italian Job rollercoaster. The event was a huge success garnering international stories in publications ranging from Playboy (Holland) to the London sun.