Our Events: Detail

BMW-TORONTO_DSCN0599
BMW-TORONTO-B_DSCN0639
BMW-TORONTO-C_DSCN0673
BMW-TORONTO_DSCN0607
BMW-TORONTO-A_DSCN0632
BMW-TORONTO_05-074

BMW Toronto Grand Opening

When the president of BMW Canada approached JUMP! to produce the grand opening of BMW Toronto, the instruction was clear…“make it bigger and better than anything you can imagine. You’re to exceed every creative limit, but don’t exceed the budget!”  The result: 5 floors, 5 themes, 4373 guests, a closed circuit television broadcast on 35 plasma screens throughout the building showing each floor what was happening on every other. Custom water fountain, living mannequins, a live symphony performing in hazy spotlight from the massive service bay area and so much more. Expectations were far exceeded.  Budget was not!